“Santa Cruz County has a long tradition of incubating vibrant, successful, one-of-a-kind businesses that employ the majority of our workforce,” County Economic Development Coordinator Barbara Mason said. “This conference is intended to help those just starting out become the next Joby or Santa Cruz Skateboards, or Pizza My Heart!”
“Santa Cruz County has a long tradition of incubating vibrant, successful, one-of-a-kind businesses that employ the majority of our workforce,” County Economic Development Coordinator Barbara Mason said. “This conference is intended to help those just starting out become the next Joby or Santa Cruz Skateboards, or Pizza My Heart!”
“Santa Cruz County has a long tradition of incubating vibrant, successful, one-of-a-kind businesses that employ the majority of our workforce,” County Economic Development Coordinator Barbara Mason said. “This conference is intended to help those just starting out become the next Joby or Santa Cruz Skateboards, or Pizza My Heart!”
“Santa Cruz County has a long tradition of incubating vibrant, successful, one-of-a-kind businesses that employ the majority of our workforce,” County Economic Development Coordinator Barbara Mason said. “This conference is intended to help those just starting out become the next Joby or Santa Cruz Skateboards, or Pizza My Heart!”
Join 200 Santa Cruz County entrepreneurs and small business owners!
Open to 200 local small businesses, the daylong conference features Krista Snelling, President, and CEO of Santa Cruz County Bank as the keynote speaker. More than 20 professionals will share their expert tips, tools, and resources. The line-up includes speakers from well-known businesses, including Humble Sea Brewery, Jane Technologies, Fybr Bamboo, Yoso Wellness Spa, and Botanic and Luxe. The Summit contains two dozen interactive sessions to help small business owners navigate the marketplace to increase their exposure, grow their business, and boost profitability! Network & learn from business owners and experts in finance, marketing, business strategy, and more!
Our Sponsors are Rad!
Event Powered By
Sensational Speakers
Krista Snelling
Keynote Speaker
Santa Cruz County Bank
David Dennis
Co-Founder of Ventana Surfboards & Supplies and Principal Product Manager at Microsoft
Elizabeth Birnbaum
Founder and CEO of The Curated Feast
Frank Scott Krueger
Cofounder & Creative Director of Humble Sea Brewing Co.
Leilani and Ariel
Botanic and Luxe
Jason Ryczek
Restaurant Advisor
Jennalee Dahlen
Owner of Yoso Wellness Spa
Socrates Rosenfeld
CEO, Jane Technologies
DNA
DNA Building Artistic Director
Taylor Boone
Photographer and Video Creator at Taylor Boone
Nicole Fischer
Owner of Rootstock Collective
Keith Holtaway
Business Strategy
Ted Holladay
Founder / Chief Creative Officer at Studio Holladay
Bryce Root
Marketing Strategist
Brandon Napoli
Access to Capital
Matthew Swinnerton
Event Santa Cruz
Larry Hebert
Finance Advisor
Scott Rogalski
Associate Director of Strategic Initiatives
Lee Takikawa
President and CEO of Cal Coastal
Leroy Elkin
Angel Investor
Angelo DeBernardo
EVP Chief Lending Officer at Santa Cruz County Bank
Richard Cooper
EVP SCCCU
Candice Elliott
Fortress and Flourish, HR Nerd
Carmen Herrera
Executive Director of El Pajaro CDC
Our Sizzling Agenda
“SBDC, the best support system from start to finish in the building and fruition of your dreams.”
—Bronwyn Parsons Owner of Willow and Wolf Salon
April 29, 2022 — 9:00AM – 4:00PM
8:00am – 9:00am
Registration
9:00am – 10:00am
Housekeeping/Kickoff Keynote Spanish and English
Krista Snelling
3 Keys to Success: Integrity, Resiliency and Relationships
10:15am – 11:00am
Sizzle 1a Spanish and English
Scott, Angelo, Lee, Leroy, Richard
Show me the Money! Best Practices to Access Capital
10:15am – 11:00am
Sizzle 1b
Frank Scott Kruger, Bryce Root
Accidentally growing by 785% during a pandemic
10:15am – 11:00am
Sizzle 1c
Elizabeth Birnbaum
Social Media Storytelling for Creative Business Owners
10:15am – 11:00am
Sizzle 1d
Keith Holtaway
Pizza My Heart…1981, a very brief origin story
11:15am – 12:00pm
Sizzle 2a
Taylor Boone
How elite personal brands and businesses are landing multi million dollar deals and clients
11:15am – 12:00pm
Sizzle 2b
Scott Rogalski, Angelo DeBernardo, Lee Takikawa, Leroy Elkin, Richard Cooper
Show me the Money! Best Practices to Access Capital
11:15am – 12:00pm
Sizzle 2c
David Dennis
Using Brand Values to Drive Business Success
11:15am – 12:00pm
Sizzle 2d English and Spanish
Bryce and Larry, Botanix and Lux
How to Meet Retail Sales Goals EVERY Time: The Stories of 3 Local Prominent Retailers
12:00pm – 1:00pm
Lunch
DIY
Support a Business
1:00pm – 1:45pm
The Big Sizzle Spanish and English
DNA Panel: Carmen, Brandon, Peter, Rebecca Brooke
DNA Comedy – Building Community Through Laughter: Government and TAP Programs You Must Know About
2:00pm – 2:45pm
Sizzle 3a
Jennalee Dahlen
Personal Branding in a Small Business Community
2:00pm – 2:45pm
Sizzle 3b
Ted Holladay
Define your brand difference
2:00pm – 2:45pm
Sizzle 3c
Jason Ryczek
Dialing In your Operations and Controls: Working the New Equation for Restaurants
2:00pm – 2:45pm
Sizzle 3d
Nicole Fischer
Taking Risk and Starting off with NOTHING
3:00pm - 3:45pm
Sizzle 4a
Candance Elliott / Ben Slade
The Great Reshuffle: How to Attract & Keep Your Dream Team
3:00pm - 3:45pm
Sizzle 4b
Jennalee hosted
Women Panel
3:00pm - 3:45pm
Sizzle 4c
Socrates Rosenfeld
How can technology actually help small businesses (instead of exploit them)
3:00pm - 3:45pm
Sizzle 4d
Jason Rycek
Connecting with Customers: Social Media for Restaurants
4:00pm
Abbott Square
The Barn Burner
Social