11895032_990692940995115_6961178722068491430_o
2022 Small Business Summit
April 29th, 2022, 9 a.m. – 4 p.m — In-person event — Downtown Santa Cruz
Generously supported by our Premier Sponsor

“Santa Cruz County has a long tradition of incubating vibrant, successful, one-of-a-kind businesses that employ the majority of our workforce,” County Economic Development Coordinator Barbara Mason said. “This conference is intended to help those just starting out become the next Joby or Santa Cruz Skateboards, or Pizza My Heart!”

11895032_990692940995115_6961178722068491430_o
2022 Small Business Summit
April 29th, 2022, 9 a.m. – 4 p.m — In-person event — Downtown Santa Cruz
Generously supported by our Premier Sponsor

“Santa Cruz County has a long tradition of incubating vibrant, successful, one-of-a-kind businesses that employ the majority of our workforce,” County Economic Development Coordinator Barbara Mason said. “This conference is intended to help those just starting out become the next Joby or Santa Cruz Skateboards, or Pizza My Heart!”

11895032_990692940995115_6961178722068491430_o
2022 Small Business Summit
April 29th, 2022, 9 a.m. – 4 p.m — In-person event — Downtown Santa Cruz
Generously supported by our Premier Sponsor

“Santa Cruz County has a long tradition of incubating vibrant, successful, one-of-a-kind businesses that employ the majority of our workforce,” County Economic Development Coordinator Barbara Mason said. “This conference is intended to help those just starting out become the next Joby or Santa Cruz Skateboards, or Pizza My Heart!”

11895032_990692940995115_6961178722068491430_o
2022 Small Business Summit
April 29th, 2022, 9 a.m. – 4 p.m — In-person event — Downtown Santa Cruz
Generously supported by our Premier Sponsor

“Santa Cruz County has a long tradition of incubating vibrant, successful, one-of-a-kind businesses that employ the majority of our workforce,” County Economic Development Coordinator Barbara Mason said. “This conference is intended to help those just starting out become the next Joby or Santa Cruz Skateboards, or Pizza My Heart!”

Join 200 Santa Cruz County entrepreneurs and small business owners!

Open to 200 local small businesses, the daylong conference features Krista Snelling, President, and CEO of Santa Cruz County Bank as the keynote speaker. More than 20 professionals will share their expert tips, tools, and resources. The line-up includes speakers from well-known businesses, including Humble Sea Brewery, Jane Technologies, Fybr Bamboo, Yoso Wellness Spa, and Botanic and Luxe. The Summit contains two dozen interactive sessions to help small business owners navigate the marketplace to increase their exposure, grow their business, and boost profitability! Network & learn from business owners and experts in finance, marketing, business strategy, and more!

Our Sponsors are Rad!

Event Powered By

Blue Circle Logo
SCCU Logo
OPENtoBUY.CO
City Logo
Bay Fed Logo Blue
Go Biz Logo
SBA
El Pajaro
1st Capital Bank

Sensational Speakers

Keynote Speaker - Krista Snelling Santa Cruz County Bank

Krista Snelling

Keynote Speaker

Santa Cruz County Bank

David Dennis

David Dennis

Co-Founder of Ventana Surfboards & Supplies and Principal Product Manager at Microsoft

Elizabeth Birnbaum

Elizabeth Birnbaum

Founder and CEO of The Curated Feast

Frank Scott Krueger

Frank Scott Krueger

Cofounder & Creative Director of Humble Sea Brewing Co.

Leilani and Ariel

Leilani and Ariel

Botanic and Luxe

Jason Ryczek

Jason Ryczek

Restaurant Advisor

DNA

Jennalee Dahlen

Owner of Yoso Wellness Spa

Socrates Rosenfeld

Socrates Rosenfeld

CEO, Jane Technologies

DNA

DNA

DNA Building Artistic Director

Taylor Boone

Taylor Boone

Photographer and Video Creator at Taylor Boone

Nicole Fischer

Nicole Fischer 

Owner of Rootstock Collective

Keith Holtaway

Keith Holtaway

Business Strategy

Ted Holladay

Ted Holladay 

Founder / Chief Creative Officer at Studio Holladay

Bryce Root

Bryce Root

Marketing Strategist

Brandon Napoli

Brandon Napoli

Access to Capital

Matthew Swinnerton

Matthew Swinnerton

Event Santa Cruz

Larry Hebert

Larry Hebert

Finance Advisor

Scott Rogalski

Scott Rogalski

Associate Director of Strategic Initiatives

Lee Takikawa

Lee Takikawa

President and CEO of Cal Coastal

Leroy Elkin

Leroy Elkin

Angel Investor

Angelo DeBernardo

Angelo DeBernardo

EVP Chief Lending Officer at Santa Cruz County Bank

Richard Cooper

Richard Cooper

EVP SCCCU

Candice Elliott

Candice Elliott

Fortress and Flourish, HR Nerd

Carmen Herrera

Carmen Herrera

Executive Director of El Pajaro CDC

Our Sizzling Agenda

“SBDC, the best support system from start to finish in the building and fruition of your dreams.”

—Bronwyn Parsons Owner of Willow and Wolf Salon

April 29, 2022 — 9:00AM – 4:00PM

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8:00am – 9:00am

Registration

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9:00am – 10:00am

Housekeeping/Kickoff Keynote Spanish and English

Krista Snelling

3 Keys to Success: Integrity, Resiliency and Relationships

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10:15am – 11:00am

Sizzle 1a Spanish and English

Scott, Angelo, Lee, Leroy, Richard

Show me the Money! Best Practices to Access Capital

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10:15am – 11:00am

Sizzle 1b

Frank Scott Kruger, Bryce Root

Accidentally growing by 785% during a pandemic

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10:15am – 11:00am

Sizzle 1c

Elizabeth Birnbaum

Social Media Storytelling for Creative Business Owners

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10:15am – 11:00am

Sizzle 1d

Keith Holtaway

Pizza My Heart…1981, a very brief origin story

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11:15am – 12:00pm

Sizzle 2a

Taylor Boone

How elite personal brands and businesses are landing multi million dollar deals and clients

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11:15am – 12:00pm

Sizzle 2b

Scott Rogalski, Angelo DeBernardo, Lee Takikawa, Leroy Elkin, Richard Cooper

Show me the Money! Best Practices to Access Capital

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11:15am – 12:00pm

Sizzle 2c

David Dennis

Using Brand Values to Drive Business Success

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11:15am – 12:00pm

Sizzle 2d English and Spanish

Bryce and Larry, Botanix and Lux

How to Meet Retail Sales Goals EVERY Time: The Stories of 3 Local Prominent Retailers

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12:00pm – 1:00pm

Lunch

DIY

Support a Business

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1:00pm – 1:45pm

The Big Sizzle Spanish and English

DNA Panel: Carmen, Brandon, Peter, Rebecca Brooke

DNA Comedy – Building Community Through Laughter: Government and TAP Programs You Must Know About

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2:00pm – 2:45pm

Sizzle 3a

Jennalee Dahlen

Personal Branding in a Small Business Community

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2:00pm – 2:45pm

Sizzle 3b

Ted Holladay

Define your brand difference

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2:00pm – 2:45pm

Sizzle 3c

Jason Ryczek

Dialing In your Operations and Controls: Working the New Equation for Restaurants

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2:00pm – 2:45pm

Sizzle 3d

Nicole Fischer

Taking Risk and Starting off with NOTHING

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3:00pm - 3:45pm

Sizzle 4a

Candance Elliott / Ben Slade

The Great Reshuffle: How to Attract & Keep Your Dream Team

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3:00pm - 3:45pm

Sizzle 4b

Jennalee hosted

Women Panel

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3:00pm - 3:45pm

Sizzle 4c

Socrates Rosenfeld

How can technology actually help small businesses (instead of exploit them)

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3:00pm - 3:45pm

Sizzle 4d

Jason Rycek

Connecting with Customers: Social Media for Restaurants

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4:00pm

Abbott Square

The Barn Burner

Social

Register Now!

Locations for All the Sizzles